We Are
A Software Company
with an agency focus
We don’t have customers.
We have partners.
At McLuhan Digital, we get it—breaking through the noise in today’s marketplace is tough. That’s why we’re here to help you send the right message through the right medium. We specialize in text marketing and communication that actually makes a difference.
Our approach is simple: we store all your data, whether it’s from APIs, webhooks, or even a trusty CSV file. With our proprietary tech, you can reach your entire audience or target specific groups based on the data you have.
But we know that software is only part of the solution. That’s why we take the time to understand your brand, your goals, and what makes you unique. Then we put our expertise to work, driving the results that matter most to you.
Our Leadership Team
TECH TEXT BROS
Doug Baker
Owner and co-founder
With 15+ years in marketing and technology, Doug Baker champions independent brands to exceed expectations. Specializing in an analytical approach to brand marketing, Doug utilizes first-party data and e-commerce strategies, enabling brick-and-mortar retailers to resonate with digital-first consumers. In 2022, he gained national acclaim speaking at the Restaurant and Franchising Innovation Summit in Nashville, sharing insights alongside industry leaders.
Peter Boulton
Owner and co-founder
A man of many talents. Peter plays 7 instruments, is a certified chef, hobbyist motorcycle mechanic, and we think, a fairly talented web developer. He’s lived in 7 countries and visited over 30. Between his ten plus years in the restaurant industry and his experience coding we think he’s up to the job of finding digital solutions specifically for the hospitality industry. Who knows, maybe those few wild years on the road with the band will come in to play too.
Marshall McLuhan
canadian
Marshall McLuhan (1911-1980), a Canadian philosopher and cultural theorist, gained international acclaim with his 1964 book, “Understanding Media: The Extensions of Man,” where he coined the phrase “the medium is the message.” His pioneering work delved into how different forms of media shape human consciousness. Predicting the global impact of electronic media, his influence transcends academia, impacting scholars and thinkers globally. McLuhan’s legacy endures as a key figure in media studies, offering profound insights into the complex relationship between technology and society.